BLOUNT BRAND CONTINUES TO ELEVATE STATURE
Blount Fleet Gets Facelift to Reflect New Branding
Just in case you needed more proof that we are becoming increasingly active stewards of the Blount brand, here are photos that show our fleet of trucks with their shiny new graphics. Our entire fleet is getting this facelift, which will not only promote the Blount brand around the country, but reflects the updated logo and positioning of our retail and foodservice soups and sides.
Above and below is one example from our tractor trailer fleet, which will carry its messaging all around the country. With messaging like "We brake for taste" and "Special Delivery for Soup Lovers," these trucks are bound to not only turn heads, but also generate some curiosity (and hunger) in markets where the Blount name is still a well-kept secret.
For shorter haul trips, where they are likely to be seen in and around town, our fleet of box trucks are decked out to be a bit more interactive. The example below asks motorists to "Honk If You Love GREAT Soup."
Our drivers tell us the honking has begun! If you see us in your neck of the woods, snap a pic and Tweet it to @BlountFoods with the hashtag #GreatSoup. Who knows, we may send you a little something...