Online Grocery Sales and the Blount Advantage
A recent study conducted by Nielsen and the Food Marketing Institute revealed findings that illustrate a changing food marketplace and how the modern consumer gets their food. They revealed that within the next ten years online food shopping will reach maturation in the U.S. faster than any other industry that has gone online before it.
“More shoppers are buying more of their groceries across channels. In fact, 23% of American households are buying food online today. This upward trend continues - of those that will buy online, 60% expect to spend over a quarter of their food dollars online in ten years.”
-FMI and Nielsen
What is the Blount advantage here?
Well, it all comes down to how consumers “consume”. In this day and age the modern consumer is constantly on the move with seemingly unlimited options in front of them at all times. You know what we’re talking about; you’re one of them after all. Whether it is going to the grocery store or eating out at a restaurant people will want to get their food as fast as possible while still getting the quality they pay for.
Today, people are ordering delivery online for pick-up more and more as retailers and food service operators begin to cater their services toward the on-the-go consumer. Blount Fine Foods is in a prime position for this digital shift as a market leader and top manufacturer. Online ordering is the new frontier for food retail and so far grocers and manufacturers are still at the drawing board figuring out how to implement technologies and business models that will successfully push past this digital cusp.
The Blount advantage is that the product does not have to change or adapt when faced with this digital shift as it already operates on a format that allows retailers and food service operators to purchase goods that are ready to go and require little to no effort to prepare for the customer. Speed is the critical factor in this new game and speed is already on our side. You can visit the orginal article and study published by FMI and Nielsen here.