RELEASE: Blount Launches "Clean & Simple" Label Initiative
Lays Out Vision To Provide “Culinary Solutions For Eating Well”
Fall River, Mass (July 8, 2015) – Blount Fine Foods, a leading manufacturer of premium, hand-crafted soups, sides, entrées and sauces for retail and foodservice, today announced an initiative to elevate and enhance its premium position in both the retail and foodservice marketplaces. Called “Clean & Simple,” the effort will immediately lead to cleaner ingredient labels through the elimination of unnecessary and outdated additives, preservatives and flavorings, and more transparency for consumers through a series of on package certifications.
The company is making a conscious effort to reduce and/or eliminate the use of chemical ingredients, artificial colorings, additives and preservatives in all of its foods, especially those sold under the Blount brand. The goal of the Clean & Simple initiative is for the company to make and market great tasting minimally processed foods that span organic, clean-label, special diet and traditional favorites.
“Eating well has always meant fresh, delicious foods, but today it means more, including organic foods that taste great, foods with clean and simple ingredients, and even those foods that provide a simply delicious indulgence,” said Todd Blount, president and CEO of Blount Fine Foods. “We have been moving in this direction for the last few years, and have worked closely with our retail brand partners at both Legal Sea Foods and Panera Bread to ensure the retail products we market under their brands are always in step with their ever-improving standards.”
In moving toward this positioning, Blount has pursued and implemented several important food certifications, including the Safe Quality Food Institute’s global SQF certification, as well as U.S.-based certifications that permit different Blount products to be labeled Certified Organic, Certified Non-GMO, and/or Certified Gluten-Free, among others. The company has also upgraded, updated and streamlined its sourcing, procurement, logistics and production processes to ensure culinary improvements are also business improvements for Blount and its customers.
“The more we work to understand the folks who purchase our products, the more we realize that we cook for knowledgeable, on-the-go consumers who care about providing quality food for themselves and those they love,” added Bob Sewall, Blount’s EVP for sales & marketing. “Today and going forward, the Blount
Clean & Simple label will be the source for fine foods, all prepared to premium-quality standards for freshness and wholesomeness – without the use of artificial additives, preservatives or flavorings.”
“Not every product can be labeled ‘certified organic,’ for reasons that are sometimes as simple as the USDA does not certify seafood as organic,” added Sewall. “But if Blount New England Clam Chowder is made with nothing more than clams, potatoes, cream, butter and a few spices, consumers deserve to know the product is much more wholesome than some of the alternatives available, which is what our ‘Clean & Simple’ brand will communicate.”
In rolling out the “Clean & Simple” Initiative, Blount has redesigned Blount-brand product packaging as well as its corporate website and point-of-sale materials.
“I often talk about Blount’s six ‘Outward Values’ that are key to success at the company,” added Blount. “One of them is ‘enable consumers to eat well,’ which is exactly what we are doing by formally putting our stake in the ground on the important issue of food quality and transparency.”
About Blount Fine Foods
Blount Fine Foods is a family-owned and operated company that has been processing food since 1946. Blount produces more than 700 premium products for restaurants, institutions, retailers and club stores in all 50 states. Blount manufactures more than 500 proprietary soup recipes, including 75 varieties of clam chowder alone. The company is the largest manufacturer of lobster bisque in America, was the first brand to launch restaurant-quality, single-serve grab-n-go fresh soups at retail, and has full lines of organic and gluten-free soups and sides.
Blount product lines include fresh and frozen (but never canned!) premium soups for foodservice and retail as well as premium side dishes and entrees. Blount’s premium soups and specialty foods are made with the finest and freshest ingredients, locally sourced whenever possible, and handcrafted in small batches by a dedicated team through unparalleled customer collaboration.
Blount operates production facilities at its Fall River, Massachusetts headquarters and in Warren, Rhode Island. Its award-winning production facilities showcase the company’s commitment to energy conservation and sustainable business practices.
Customers include national restaurant chains that have their custom soups made for them in accordance with their secret recipes. Similarly, the deli departments of many large and small supermarket chains offer Blount-created hot-to-go soup selections as well as fresh store-brand pre-packed soup cups.
Blount also carries a full line of fresh and frozen soups sold to club stores and retailers nationwide under the Legal Sea Foods and Panera Bread brands.
Blount generates over 180 million servings of premium soups each year.